WTF (What the Facebook?): Is It Dead or Just Misunderstood in 2025?
We get it. Facebook isn’t the shiny new toy anymore. TikTok is stealing the spotlight, Instagram Reels are running the show, and every time you open Facebook, it feels like your aunt Carol is posting a minion meme.
So… is Facebook dead?
WTF (What the Facebook?) — no, it’s not.
In fact, Facebook is still very much alive and kicking. You just have to know where to look (and how to use it). At Go Be Social Media, we still include Facebook in nearly every client strategy. Here’s why.
Let’s Talk Numbers First
Before you roll your eyes and log off, here’s a quick reality check:
- As of 2025, Facebook has nearly 3 billion monthly active users.
- It’s the #1 social platform for ages 30–65.
- It still dominates in community groups, event planning, and local discovery.
- And it’s the only platform where organic reach + paid ads + groups + events all work together in one ecosystem.
So yeah, maybe Gen Z isn’t scrolling Facebook for fun — but your customers, clients, and cash flow might still be.
Who’s Hanging Out on Facebook in 2025?
Short answer: Your buyers.
Long answer:
- Millennials who now own businesses, buy homes, raise kids, and make real purchasing decisions.
- Gen X and Boomers who have disposable income and time.
- Local communities looking for events, recommendations, and businesses nearby.
- Facebook Group users who are deeply engaged in niche topics and communities.
While Instagram and TikTok are great for discovery, Facebook is where people go to connect, research, and buy.
Here’s What Still Works on Facebook (And Why You Should Care)
1. Facebook Groups = Gold
Groups are where the real engagement is happening. Whether it’s a local mom group, a skincare discussion forum, or a membership-based brand community — people are talking, asking, sharing, and recommending daily.
Brands who build active groups or participate authentically in them have a direct line to their audience.
Pro tip: Build a group around your niche, not just your business. Create a space where your people can hang out, share wins, ask questions, and build trust — with you and each other.
2. Meta Business Suite is Better Than Ever
Managing Facebook and Instagram in 2025 is easier than ever with Meta Business Suite — a platform that now lets you:
- Schedule content across FB + IG
- Run paid ads in a few clicks
- Access insights and reporting
- Respond to DMs and comments in one place
We use it daily in tandem with Sprout Social for deeper analytics and smarter scheduling, but Meta’s tools continue to evolve, and they’re actually helpful if you know how to use them.
3. Facebook Ads Still Convert
The targeting options on Facebook Ads are still unmatched. Whether you’re trying to:
- Retarget website visitors
- Run a lead magnet campaign
- Promote a product drop
- Drive traffic to a local business
…Facebook’s data and pixel capabilities can deliver your content to the right people. It’s not cheap like it once was, but it’s still powerful — and when paired with solid creative and a smart strategy, it works.
4. Long-Form Content Lives Here
Unlike Instagram or TikTok, Facebook allows space for storytelling. Want to write a heartfelt post, share a behind-the-scenes moment, or break down a step-by-step process? Facebook wants that. And your audience does too.
Story-driven captions perform well, especially when paired with a photo or graphic that feels human, relatable, and on-brand.
5. Local Discovery is Still HUGE
If you’re a small or local business — especially with a physical location — Facebook is essential for:
- Reviews
- Location-based search
- Event listings
- Community group mentions
People still go to Facebook to search “hair salon near me” or “best brunch in [city]” — and your presence (or absence) there matters.
How to Use Facebook in 2025 (Without Feeling Stuck in 2015)
✅ Post 2–3x/week with a mix of:
- Educational or story-based captions
- Behind-the-scenes content
- Community engagement (tag partners, clients, events)
✅ Start a Group or be active in a few that align with your niche. Be helpful, not spammy.
✅ Run ads strategically — think lead gen, retargeting, and brand awareness.
✅ Use Facebook Events if you’re promoting webinars, launches, or local happenings.
✅ Engage with your followers in the comments — the algorithm still rewards active conversations.
Final Thoughts: Facebook Isn’t Dead. It Just Grew Up.
Facebook isn’t the wild, selfie-filled platform it once was — and honestly, thank goodness. It’s become a space for deeper engagement, long-term community-building, and real connection.
So next time someone says “no one’s on Facebook anymore,” you can hit them with the facts (and maybe a link to this blog).
Your grandma might be there.
But so is your next best client.
At Go Be Social Media, we know how to make Facebook work for your brand — without it feeling like a digital nursing home. Ready to modernize your Facebook presence? Let’s chat. Or hey, send this to your favorite meme-sharing aunt. She’ll probably love it. 💁♀️