Turning Your Social Media Followers Into Brand Representatives
Your social media following, if used correctly is a goldmine for sales in your business. Seventy-Four percent of customers say that it is word of mouth that helps influence customers and businesses. Word of mouth marketing has grown drastically over social media. Customers now have a worldwide stage to voice their opinions and these opinions can have a positive or negative affect on your business. With fear of being publicly shamed on social media, we need to find a way of creating positive content to turn your followers into your brand representatives. Lets start by following these simple tips:
- Create creative content with beautiful images.
- Respond, respond, respond. Engagement is HUGE.
- Give them credit. Everyone loves 15 minutes of fame
- Give rewards. Customers will be more encouraged to share news about you if they will reap awards out of it.
- Follow up with your customers. Create a relationship online.
If you follow these simple steps, you are on the right path to gaining brand ambassadors. It may take a lot of time and dedication but you know what they say, great things don’t happen over night.