Chances are that you use Pinterest all the time. There’s an even greater chance that your business doesn’t use it at all. Big mistake. Pinterest is an underrated social platform that could take your business to the next level, if used correctly and strategically. If you’re...
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Back in the day, public relations professionals were in charge of building relations between customers and companies. This was the tactic that helped build brands and corporate businesses. Before the internet, (wait people survived without internet?) newspapers, large publications and media such as television and radio,...
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Many companies know that a certain amount of marketing is required as part of a long term business strategy. They may not understand the different layers of marketing, or how they piece together – but they do understand that they can’t get by without some...
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When a business decides to focus a part of their budget on something new one of their first questions has to do with the return on investment. They want to know what to expect and how it is measured. This question is one that can...
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