by: Jenn Hurless + Jena Hintze Ever post something online, feel proud of it, hit publish, and… hear nothing but crickets? It’s not your content—it’s your audience. Or more specifically, the fact that you haven’t met them yet. Identifying your ideal client isn’t just a marketing exercise....
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by: Jenn Hurless + Jena Hintze For a long time, LinkedIn had a reputation problem. It was important, sure. But exciting? Not exactly. It was the place you updated when something changed, not the place you went to build momentum or start conversations. That’s no longer the case. As...
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by: Jenn Hurless + Jena Hintze If you thought AI was just a passing trend, think again. In 2026, it’s officially a must-have in your social media toolkit. AI isn’t here to replace creativity….it’s here to supercharge it, helping you work smarter and making your content...
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by: Jenn Hurless + Jena Hintze If the last few years have taught us anything, it’s that digital marketing never stands still. Platforms evolve, algorithms shift, and audience behavior changes faster than most brands can react. The businesses that continue to grow are not chasing every...
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If you’ve ever posted something to Instagram and stared at your phone waiting for likes… you’re not alone. But here’s the thing: Instagram in 2025 doesn’t work the way it used to. It’s no longer a real-time feed where posts show up immediately and chronologically for...
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If you're trying to grow your presence on Instagram in 2025, you're not alone — and you're not without help. The platform has been more transparent than ever about how its algorithms work, and that’s a big win for creators and brands alike. But with...
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We get it. Facebook isn’t the shiny new toy anymore. TikTok is stealing the spotlight, Instagram Reels are running the show, and every time you open Facebook, it feels like your aunt Carol is posting a minion meme. So… is Facebook dead? WTF (What the Facebook?) —...
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The legal world has evolved significantly over the last few decades, especially with the rise of technology and social media. Many lawyers entered the profession before the concept of social media even existed, and even more started their careers when platforms like Facebook and Twitter...
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Twitter is a powerful networking and lead generation tool. But most business owners don’t know how to use it to their full advantage. Does this sound like you? Then it’s time to learn how to use Lists—a lesser-known but extremely effective feature—to boost your Twitter...
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It’s a Match: Branding + E-Commerce Let’s face it: the shopping market has adjusted. Customers have the ease of purchase with just one simple click. This means that retailers need to acclimate to this market evolution. Social shopping is peaking while platforms (such as Instagram)...
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