Any marketing or advertising professional will tell you that one of the most important things a brand can do is to know their target audience. While every platform is different, when it comes to today’s social media world as a whole, Beyonce said it best...
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The lick seen 'round the world. The Go Be Social Media team thought we'd share a teaching moment about the need for a social media policy for employees. Such a moment arrived for the Taco Bell fast-food restaurant chain the minute the tongue of an employee...
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A great hashtag marketing campaign has the potential to build brand awareness, increase online conversations and drive traffic to websites through strong calls to action....
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Great marketing plans are always based on great marketing campaigns—intelligently coordinated activities and programs designed to achieve your commercial goals....
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Like any other business proposition, Social Media Marketing activity needs to provide owners with upfront answers to the basic questions: is it worth doing and what will be the benefits?...
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