When a business decides to focus a part of their budget on something new one of their first questions has to do with the return on investment. They want to know what to expect and how it is measured. This question is one that can...
Read More
LinkedIn is often the neglected platform of many social media campaigns. Many companies don’t see the value in optimizing this platform and it leaves marketers with their hands tied in showing the value of this medium of social networking. LinkedIn is one of the fastest growing...
Read More
In our last post we discussed why you need to utilize each platform – and how even your target demographic might be following you on each platform but it’s unlikely that they’re looking at each platform equally. So now we want to discuss how to...
Read More
Let’s ask some basic questions before we get started: Are you on the trifecta of social media platforms: Facebook, Twitter, Instagram? Are you active on the outlier platforms: Pinterest, YouTube, Vine, LinkedIn, SnapChat, Google+? Is your activity on each platform equal? The truth is if you’re...
Read More
Pushing Facebook Posts To Twitter - No No No For many businesses a big chunk of marketing is done online these days. With a whole range of different social media to keep updated, it can be tempting to post the same content across all of your...
Read More
If you're here you likely already know that each social media platform's needs are very different, and you want to know how to have the most audience relevant and platform appropriate content. Currently Facebook is the only platform that really limits what users see and don't show...
Read More
2015 has been dubbed “The Year of Video Marketing,” and, for many, it comes at no surprise. Social media empires such as Facebook and Twitter are making big pushes to claim their stakes in the fast-growing video advertising market, while businesses, small and large, find new,...
Read More
There's one thing we feel strongly about and it's the fact that self-promotion is a difficult marketing aspect to balance. We believe that every online outlet deserves the planning and professionalism that comes from a social media team. The Go Be Social Media team works together with you...
Read More
Yes, that’s me, complete with my floatie and snorkel gear, participating in the ALS Ice Bucket Challenge that my daughter so lovingly challenged me. (I’m sure it had nothing to do with wanting to see her mommy get drenched in ice water.) Now unless you’ve been...
Read More
On Facebook we frequently touch on the subject on the difference between a professional in social media and an amateur. As many of us, who have been in this industry for years, have seen many times someone thinks running a social media campaign is done...
Read More