It’s that time of year again – that time that where people come together around bowls of cheese dips and chicken wings to watch the Super Bowl. This is the 50th Super Bowl, and we can all agree that at the very least the commercials...
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In our last post we discussed why you need to utilize each platform – and how even your target demographic might be following you on each platform but it’s unlikely that they’re looking at each platform equally. So now we want to discuss how to...
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Let’s ask some basic questions before we get started: Are you on the trifecta of social media platforms: Facebook, Twitter, Instagram? Are you active on the outlier platforms: Pinterest, YouTube, Vine, LinkedIn, SnapChat, Google+? Is your activity on each platform equal? The truth is if you’re...
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On Facebook we frequently touch on the subject on the difference between a professional in social media and an amateur. As many of us, who have been in this industry for years, have seen many times someone thinks running a social media campaign is done...
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In an ideal scenario social media marketing and traditional public relations work hand in hand to push your brand to the next level and optimize your reach. However, it's not an ideal world and sometimes the relationship between the two takes work and trial and...
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Any marketing or advertising professional will tell you that one of the most important things a brand can do is to know their target audience. While every platform is different, when it comes to today’s social media world as a whole, Beyonce said it best...
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The lick seen 'round the world. The Go Be Social Media team thought we'd share a teaching moment about the need for a social media policy for employees. Such a moment arrived for the Taco Bell fast-food restaurant chain the minute the tongue of an employee...
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A great hashtag marketing campaign has the potential to build brand awareness, increase online conversations and drive traffic to websites through strong calls to action....
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Great marketing plans are always based on great marketing campaigns—intelligently coordinated activities and programs designed to achieve your commercial goals....
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Like any other business proposition, Social Media Marketing activity needs to provide owners with upfront answers to the basic questions: is it worth doing and what will be the benefits?...
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