Facebook vs. Twitter as Instagram Video takes on Vine
Instagram Video is taking on Vine in the short video market....
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Social Media
Pic of a Lick Shows Need for Employee Social Media Policy
The lick seen 'round the world. The Go Be Social Media team thought we'd share a teaching moment about the need for a social media policy for employees. Such a moment arrived for the Taco Bell fast-food restaurant chain the minute the tongue of an...
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Hashtagging – Campaigns and Conversations in Digital Marketing
A great hashtag marketing campaign has the potential to build brand awareness, increase online conversations and drive traffic to websites through strong calls to action. ...
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Part II — SMM Experts: What’s the Plan?
Great marketing plans are always based on great marketing campaigns—intelligently coordinated activities and programs designed to achieve your commercial goals. ...
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Part I — Hiring that Social Media Marketing ‘Expert’
Like any other business proposition, Social Media Marketing activity needs to provide owners with upfront answers to the basic questions: is it worth doing and what will be the benefits?...
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Facebook Fans and Twitter Followers: Why are they so Different?
Since Twitter followers are much more vocal about brands and recommendations than their Facebook counterparts, this channel provides a prime opportunity to monitor your brand and to step into conversations about your business....
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